If you follow gaming blogs, today you had your mind blown. After some hints, some allusions, and a lot of key departures over the last two weeks, news was revealed this morning that a little-known company called Vox Media was going to make a huge splash in the gaming blog market. This company had hired Chris Grant, former Editor in Chief at Joystiq, to form a super group of bloggers and journalists, and he has done exactly that. The new team is nothing short of impressive. It contains:
- Chris Grant (link)
- Justin McElroy (link)
- Brian Crecente (link)
- Chris Plante (link)
- Russ Pitts (link)
- Griffin McElroy (link)
- Arthur Gies (link)
- Russ Frushtick (link)
These are all established names in gaming journalism, with histories at Joystiq, Kotaku, The Escapist, and MTV Games. Chris and Brian have been head-to-head competitors over the last six years, so it’s very surprising to have them under the same virtual roof. Four writers are from Joystiq, which leaves that site’s future in question. It’s being handed over the Ludwig Keitzmann, a capable writer in his own right, who will attempt to keep Joystiq afloat. The Vox Gaming roster is impressive, and the only other person I’d like to see join is Ben Kuchera from Ars Technica.
Today’s announcement is only that the team has assembled, and will now begin creating the vision and content for the to-be-revealed site. They’ve given themselves a year to get it up, and I expect we’ll see it in Fall 2012. They’re soliciting input from the public as to what content, message, and features we would like included. If you’ve got some thoughts on what would make their site something you’d visit, send one of them a message on Twitter.
Vox Media runs a tech site called The Verge, which I had never heard of. If I have any feedback for Vox Games it’s that they should NOT let their site look like The Verge. It’s cluttered, takes forever to load, and is difficult to find whatever it is your looking for. They should borrow ideas from Giant Bomb if they want good layout and design ideas. Those guys really are the cutting edge in game media right now.
I’m excited about the news, if a little disappointed that we’ll have to wait so long to see those guys start writing again. Giant Bomb and Ars Technica are the only gaming blogs worth much right now, so I’m happy to have a new entrant that will push everyone else to up their game.